RSC Business Messaging
YOU CAN THINK OF IT AS SMS 2.0.
With unprecedented open and response rates of 98% and 45% respectively, brands have experienced the power of marketing through SMS for years. But with its character restrictions and lack of robust engagement features, SMS still has some significant limitations.
RCS (Rich Communication Services) is a giant leap forward. It essentially creates a way for brands to deliver rich, interactive app-like experiences within native mobile messaging. While SMS is restricted to plain text and hyperlinks, RCS allows for rich media and rich cards that customers can act with directly. Brands can also supply customers with suggested actions and replies to guide the customer journey based on their responses.
The end result is a beautiful, highly engaging customer experience you can offer to all of your customers — whether they have your app or not.
RCS FEATURES & FUNCTIONS
The power of RCS lies in its rich and interactive features.
- Rich Cards: Send high resolution images, videos, or audio files along with short text.
- Rich Card Carousels: Brands can put several rich cards together into a carousel that users can scroll through.
- Delivered & Read Receipts: Users can see when their messages are delivered and read — and even when the brand is typing back.
- Verified Sender: To start sending RCS messages, brands must first become a verified sender. This allows for brands to show up with their company name vs. just a number.
- Suggested Actions: Drive action from rich cards with deep links to your website, your app — or other apps like maps or calendars.
How to get started
Viatel is a Google partner. Contact us and we will walk you through the process for you.